OUIGO Case Study: Transforming Rail Travel with Fleetshield’s Expertise
Customer stories / / 3 min
OUIGO Case Study: Transforming Rail Travel with Fleetshield’s Expertise
In the vibrant world of modern rail mobility, transformation goes beyond aesthetics; it speaks of resilience, durability, and customer experience. This was precisely the case with OUIGO, the high-speed train service between Brussels -Paris, born out of the collaboration between NMBS and SNCF Voyageurs. Fleetshield was entrusted with the critical task of visually and functionally transforming 21 OUIGO carriages operating between Brussels and Paris. Here's how this partnership unfolded.
“Fleetshield was selected because of our 23+ years expertise in transforming and protecting rail fleets.”
– Robert Methorst, Commercial Director at Fleetshield
When asked about Fleetshield's involvement in the OUIGO project, Robert highlights the company’s proven track record in rail fleet transformation.
“Fleetshield was selected because of our 23+ years expertise in transforming and protecting rail fleets. Our materials not only bring a vibrant and modern visual identity but also deliver the long-term durability needed for rail applications. We incorporate specialized anti-graffiti protection, ensuring that the new look remains clean and resilient, even in high-use environments," he explains.
The transformation process revolved around the application of high-performance films, combining striking visuals with advanced protection. From concept to execution, Fleetshield focused on ensuring that the revamped carriages embodied OUIGO’s commitment to accessible, quality travel.
"The foil changes the look while protecting against graffiti, ensuring the trains stay looking new and inviting."
– Robert Methorst, Commercial Director at Fleetshield
For Robert, the impact of the film application goes far beyond aesthetics.
“This application sends a strong message of OUIGO’s commitment to accessible, high-quality travel. The foil changes the look while protecting against graffiti, ensuring the trains stay looking new and inviting. Our focus on durable, easy-to-clean finishes means passengers consistently experience a clean, well-maintained train, which positively impacts public perception and brand trust,” he shares.
This dual focus—creating a visually appealing design while safeguarding the carriages—aligns perfectly with OUIGO’s brand values and operational needs.
"The OUIGO branding shows our commitment to quality and modern travel."
– Denis Bastin, Corporate Brand Manager at SNCB
The partnership between NMBS and SNCF Voyageurs symbolizes innovation and a shared vision of making high-speed rail travel more accessible. Denis Bastin, Corporate Brand Manager at NMBS, emphasizes the strategic importance of the OUIGO initiative.
“It represents a new step forward in developing our services and offering passengers a new experience. The OUIGO foil shows our commitment to quality and modern travel. By offering our passengers this OUIGO offer between Brussels and Paris, we want to enhance the train experience in terms of comfort and durability at very attractive prices," Denis explains.
"Fleetshield proposed us a high-quality solution with a long-term vision."
– Denis Bastin, Corporate Brand Manager at NMBS
Denis also shares the reasons behind SNCB and SNCF’s decision to partner with Fleetshield:
“Fleetshield proposed us a high-quality solution with a long-term vision. Fleetshield's experience, the precision of its offer, and the attention to details in its implementation were all factors that convinced us to work with Fleetshield,” he notes.
The trust placed in Fleetshield reflects the company’s dedication to excellence, from the initial proposal to the meticulous application process.
The Result: More Than Just a Transformation
The OUIGO carriages, now foiled in Fleetshield's high-performance films, are a testament to the power of innovation and collaboration. The vibrant design not only catches the eye but also protects the train against wear, tear, and graffiti. As passengers board the modernized trains, they experience the essence of what NMBS and SNCF Voyageurs set out to achieve: high-quality, affordable, and sustainable travel.
For Fleetshield , this project is another milestone in its mission to protect and transform the rail mobility of tomorrow.
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